What exactly is White Elephant Technology?

White Elephant Technology is any unusual invention past or present that fails in the marketplace despite its innovative nature. From jeeps that fly to tanks that shouldn't; from a wave-powered boat that took over three months to reach its destination to a jet-powered train that shook itself apart, White Elephant Technology showcases each inventor's talent for creating something nobody asked for. Importantly, none of these inventions are speculative. Each one was built, field tested and worked more or less as planned (except when it killed its creator).

Although success is highly prized, failure has a lot to teach us, especially when you realise it's the rule and not the exception. Still, no one has undertaken a survey of failed inventions despite history being littered with them ... until now. White Elephant Technology corrects this oversight in an entertaining, respectful and occasionally humorous manner, proving that failure is not only as fascinating as success but is also the purest expression of the human condition.

Showcasing some of the most unusual and innovative inventions that somehow still failed in the marketplace...

About the Author

JOHN J. GEOGHEGAN is a journalist, author, and editor who specializes in reporting on White Elephant Technology. His articles have appeared in the New York Times Science section, WIRED, Popular Science, and the Smithsonian's Air & Space magazine, and he has featured in a number of interviews and documentaries. He has previously written When Giants Ruled the Sky for The History Press, and Operation Storm: Japan's Top Secret Submarines and Their Plan to Change the Course of WWII (Crown, 2013), both on WETech inventions. He lives in California.

Reviews

'I read this book and loved it! There were so many inventions I'd never heard of. I only wish I'd read it before I started my museum.'

-- Dr Samuel West * Founder, Museum of Failure *

'White Elephant Technology is a fascinating look at the wild, wacky, and downright weird contraptions concocted by inventors who couldn't leave well enough alone. Flying tanks, flying bikes, flying cars, swimming cars, train-planes, plane-trains, even a rail Zeppelin. They're dissected with a wit so dry you can almost hear the hapless tinkerers as they utter "Back to the drawing board.'

-- Stuart Elliot * former New York Times columnist *



Book Information
ISBN 9781803990149
Author John J. Geoghegan
Format Hardback
Page Count 208
Imprint The History Press Ltd
Publisher The History Press Ltd