One of the most creative and influential entrepreneurs of our time Brains behind the Tesco Clubcard, the first and largest loyalty card globally A successful pioneer in the data industry

We have heard of the hidden ways in which women are forgotten, unseen, overlooked, and the profound impact this has on us all. Now Edwina Dunn reveals what needs to happen in ourselves, our communities, and workplace to see lasting change.

A pioneer in data science research, business and female empowerment, Edwina Dunn uses her knowledge of research and data collection to present solutions, models and simple actions that impact on the lives of women and men. She has listened to women and knows the change we want to see in ourselves, in business, and in academic and government arenas.

Let's talk about what a world where women are empowered looks like and it's okay for women to embrace ambition and drive. Women represent just over half the world's population. They are not secondary characters. What if they were empowered to realise their potential in leadership and decision-making roles?

Imagine a world of possibilities with equal pay progressions, rather than endless discussions. Let's see what progress in individual fulfilment and societal change looks like.

This data-based guide is the manual that challenges the norm. It is the science-based expose with insightful, inspiring, and ground-breaking evidence presenting a road map for us all. This conversation starter presents a strategy for the world we want to see and one that will make the world work better for women and men.

About the Author

Edwina is globally recognised as one of the true pioneers of Big Data. She was awarded an OBE in the Queen's Birthday Honours 2019, for Services to Data and Business
In 2013 Edwina launched the non-profit organisation The Female Lead, offering alternative role models to young girls and inspiring the next generation of leaders. Acclaimed as one of the Top 5 initiatives for Female Empowerment, its reach is over 5m people globally.
She is also an Advisor to Government. Currently serving as a Commissioner to Government's Geo-Spatial Commission under Sir Andrew Dilnot since 2019 and as Deputy Chair of Government's Centre for Data Ethics & Innovation (CDEI), exploring the ethics of use of AI and other technology.
In addition to being a former Trustee of the Science Museum (2013-2018), she was a Non-Executive Director of HMRC from 2013 to 2016 focused on Data & Digital Transformation, as well as Chair of the government-backed, private sector-sponsored Your Life campaign.

Book Information
ISBN 9780008607531
Author Edwina Dunn
Format Hardback
Page Count 288
Imprint HarperCollins
Publisher HarperCollins Publishers
Weight(grams) 480g
Dimensions(mm) 240mm * 159mm * 30mm