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When Firms Change Direction by Anne Sigismund Huff 9780195136432
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When Firms Change Direction by Anne Sigismund Huff 9780195136432

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Description

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

Book Information
ISBN 9780195136432
Author Anne Sigismund Huff
Format Hardback
Page Count 280
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 529g

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