Description
Business is big. Actually, it's often small and medium-sized too. But the point is that it matters - a lot.
About the Author
Roger Trapp has written about businesses of all sorts and sizes for more than two decades.?He is business writer for the Independent and Independent on Sunday, and also writes for Director magazine and Management Today.?He is the author of two books, My Biggest Mistake (Butterworth-Heinemann, 1992) and Blunderboss (Capstone, 1999).
Reviews
This is an excellent introduction to the key concepts of business for anyone wanting a basic understanding. (The Market, May 2011).
Book Information
ISBN 9780857081155
Author Roger Trapp
Format Paperback
Page Count 256
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 281g
Dimensions(mm) 197mm * 125mm * 19mm
This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.
It explains the things you really need to know about business, and will tell you:
- What the point of business is
- How what happens in the economy affects real businesses
- What the law means for business
- Finance, accounting, shares, bonds etc and other big numbers
- How companies grow and why the merge (even though most mergers fail)
- What HR departments actually do all day
- Time management, motivation, leadership, communication skills and all the other skills you'll need if you want to know what the view's like from the CEO's office
After reading it, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards or Porter's 5 Ps come up in polite conversation.
About the Author
Roger Trapp has written about businesses of all sorts and sizes for more than two decades.?He is business writer for the Independent and Independent on Sunday, and also writes for Director magazine and Management Today.?He is the author of two books, My Biggest Mistake (Butterworth-Heinemann, 1992) and Blunderboss (Capstone, 1999).
Reviews
This is an excellent introduction to the key concepts of business for anyone wanting a basic understanding. (The Market, May 2011).
Book Information
ISBN 9780857081155
Author Roger Trapp
Format Paperback
Page Count 256
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 281g
Dimensions(mm) 197mm * 125mm * 19mm
