Description
- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
About the Author
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
Reviews
"This book provides a comprehensive roadmap that helps to understand the complicated and multi-faceted phenomenon of E-Business. It bridges real examples of the many ways E-Business is used to augment, substitute, disrupt, and dis-intermediate the normal practices of business with the relevant academic views of the same. The result is a powerful tool for practitioners and academics that allows the reader to drill down on these issues in whatever depth is desired." Thomas H. Brush, Purdue University
"This book is refreshingly well-written and thought provoking. Grounded in appropriate theory and literature, it provides a most welcome addition to the e-business literature." Professor Michael D Williams, Swansea University
Book Information
ISBN 9781405125581
Author Feng Li
Format Paperback
Page Count 264
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 463g
Dimensions(mm) 246mm * 171mm * 19mm