Over the last 30 years the internet has changed almost every moment of our daily lives, from how we communicate, how we travel, to how we find things. The next generation of the internet, called web3, will completely disrupt how we come together to create products & services, entertainment, financial services, our economies and even governance structures. This book will help you understand a history of where we've come from and map out what the future may bring by covering how the Supply-side Revolution works and how it's going to disrupt business, media, talent, capital and operations. As a business leader you need to prepare for this change. It will help you understand that no industry is immune to the impact of web3 and how to predict what's coming with web4. If your business is to prosper in this new economy it has to start working alongside web3 in an on-chain/off-chain hybrid. Business-as-usual will not disappear overnight but web3 has already created a multi-billion-dollar alternative economy. Business leaders can either ignore it, fight it or figure out how to integrate with it. As an individual, whether an entrepreneur, creative, product builder or operational talent, this book will support you in future-proofing your career, ensuring you are developing the right skills and strategy for a web3 future.

About the Author

GC Cooke has been developing internet-based products for the last 20 years. After studying Politics and Economics at Newcastle University, he joined Google in 2005 as one of the earliest European employees working on the Google Ad Platform and Google Analytics. After Google, he founded Qubit, a leading SaaS company in the e-commerce space, providing AI personalized shopping recommendations to over one billion users per month across more than 300 leading brands such as Louis Vuitton, Estee Lauder and TK Maxx. He sold Qubit to Coveo Solutions in 2021 shortly before going public on the Toronto Stock Exchange (TSX) and remains a strategic advisor at Coveo. He is also a non-executive director of ITV plc where he supports ITV with their digital strategy.

Book Information
ISBN 9781915036865
Author GC Cooke
Format Hardback
Page Count 320
Imprint Whitefox Publishing Ltd
Publisher Whitefox Publishing Ltd