In an unprecedented time of disruption, Web3 in Financial Services cuts through the noise to ensure financial service professionals are equipped with the knowledge needed to benefit from Web3. Web3 in Financial Services explains what Web3 means for finance, outlining its key use cases and exploring the unique business opportunities and challenges it presents. It clarifies key developments such as custody, stablecoins, CDBCs and tokenized deposits, payments, asset tokenization, DeFi and digital identity. Investigating how organizations are testing and adopting these emergent technologies, the book is supported by cutting-edge, real-life examples from incumbents and challengers alike, including Fidelity Digital Assets, J.P. Morgan ONYX, Coinbase, Anchorage Digital, Circle, Ripple and Aave. The book reviews what's at stake for major ecosystem players such as banks, investors and regulators and appraises the changes still needed to enable more mainstream adoption of Web3. Web3 in Financial Services answers pressing questions such as: what does Web3 really mean for financial services and what are the use cases with potential for disruption? What are the innovations that companies are actually doing within this space? And how do organizations need to adapt? This is an essential read for finance and fintech professionals, bankers and investors who need to grasp the essentials of Web3, blockchain, digital assets and decentralisation and its ramifications for financial services.

About the Author
Rita Martins is a Financial Services Executive, currently serving on the Advisory Board of KIMA and advising a portfolio of Web3 startups. Previously, Rita was the Head of FinTech Partnerships, for Global Functions, at HSBC. Martins worked at Ernst and Young and Accenture, advising C-suite executives on the applicability of new technologies in finance. Martins is a recognized expert and regular keynote speaker on Web3, fintech, DeFi and a judge at fintech innovation awards. She currently mentors at Web3 Techstars and Outlier Ventures. She is based in London, UK

Reviews
"At last a book on how blockchain is transforming financial services that is as accessible as it is timely. Rita Martins' practical tour through the evolution, technology, use cases and jargon of crypto, makes this book a must read for leaders who perceive changes in the financial system, but don't know how to grasp them." * Dante Disparte, Chief Strategy Officer and Head of Global Policy, Circle *
"This is a must-read for anyone in financial services. Rita Martins provides an accessible, comprehensive, well-rounded and balanced introduction to blockchain's role in finance, drawing on insights from industry experts and practical real-life use cases. The book brilliantly contextualizes Web3's place in shaping financial services." * Sendi Young, Advisory Board Member, The Payments Association and former Europe MD and UK Board Director, Ripple *
"Finance has long faced disruption from emerging technologies, but today's innovations offer unprecedented challenges and opportunities. Rita Martins expertly simplifies intricate concepts, making this a must-read for anyone looking to embrace decentralized technologies and succeed in the digital era." * Steve Suarez, CEO, HorizonX and former Global Head of Innovation, HSBC *
"Web3 has become indispensable in the financial sector. Rita Martins provides a comprehensive overview of the opportunities and challenges ahead. It's accessible to anyone who wants to empower themselves to transform tomorrow's world." * Laurent Marochini, Head of Innovation, Societe Generale Securities Services *
"Web3 in Financial Services masterfully dissects the evolving synergy between traditional finance and the innovative realm of DeFi through Web3 technologies. With a focus on digital identity as the cornerstone for secure and accessible financial transactions, the book offers a forward-looking perspective on how these two worlds are not just coexisting but are becoming increasingly intertwined, presenting a compelling vision of a future where finance is more inclusive and resilient. A roadmap for navigating the integration of traditional financial systems with the transformative potential of DeFi and Web3, signalling a new era of financial innovation and cooperation. A must-read for emerging leaders and strategic thinkers alike." * Nitin Gaur, Global Head of Digital Assets and Technology Design, State Street *
"Rita Martins leverages her extensive experience in financial services to produce a very accessible and comprehensive tour of the developments facilitated by blockchain technology. Her interviews with key players in the industry lead to a thorough analysis of where the industry has come from and where it is going." * Keith Bear, Fellow, Cambridge Centre for Alternative Finance *
"Web3 in Financial Services is an essential guide for finance professionals seeking to understand the transformative landscape of crypto and blockchain. Insightful real-world examples demystify key concepts and drive the discussion towards practical applications to unveil the true potential of blockchain." * Jess Houlgrave, CEO, WalletConnect *



Book Information
ISBN 9781398615717
Author Rita Martins
Format Paperback
Page Count 304
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd