In this highly readable and informative book, VW expert Richard Copping tells the inside story of one of the world's most popular cars. Drawing on his unique experience as an author of many VW books, the writer reveals the secrets of the VW Beetle's success. Not only was the concept of a cheap but reliable mass-produced car a sound one, but the fact that the car was subjected to continuous improvement rather than radical change meant the Beetle soon became an icon. Richard Copping also analyses the successful marketing techniques that spread Beetle manufacture and popularity around the world, including countries as far afield as Brazil, South Africa and Australia. Under the leadership of the ingenious Heinz Nordhoff, Volkswagen also ensured that manufacture of the Beetle was fast, efficient and profitable. In the United States in particular, the Beetle was the beneficiary of highly successful advertising campaigns that sealed its reputation as a must-have cult icon, alongside the popular VW Transporter. Accompanied by contemporary colour illustrations, this book is a fascinating journey through the development of an automotive phenomenon.

About the Author
An enthusiast of the VW marque for over 40 years, Richard Copping has written the best part of thirty books about the classic VW Beetle and its derivatives, the Transporter in its various guises, the Karmann Ghia 'sports' coupe and the sportier earlier incarnations of the VW Golf. Well known as a Concours judge, he attends a good number of shows on the VW circuit and is a regular contributor to one of the top magazines devoted to the VW Camper and its commercial brethren.

Reviews
'An excellent and readable little book that Amberley do so well.' -- Track Kit Custom, July/ August 2023
'This is a useful starting point for anyone who has fallen under the air-cooled VW spell because it offers sound facts combined with the author's own judgements.' -- Classic Cars Weekly
'Hugely interesting book for the many VW fans.' -- Classic & Sports Car Magazine, June 2023
'Richard Copping has worked wonders to include not just the basic history within this 96-page paperback but enriches it with a great level of detail and impressive choice of illustrations' -- Best of British Magazine, August 2023



Book Information
ISBN 9781445688923
Author Richard Copping
Format Paperback
Page Count 96
Imprint Amberley Publishing
Publisher Amberley Publishing
Weight(grams) 279g