Description
"An essential guide for students interested in today's challenging visual media landscape. This superb book presents the necessary tools to learn about the stages of production and packaging in visual media." - Shahira Fahmy, School of Journalism, University of Arizona, USA "A concise introduction to meanings made within all visual elements used to tell news and stories in today's converging media environment." - Louise Grayson, Creative Industries Faculty, Queensland University of Technology, Australia
About the Author
David Machin is Professor of Media and Communication at OErebro University, Sweden. He writes and researches mainly on critical discourse analysis and multimodality and has published ten books across these areas. His recent books include How to Do Critical Discourse Analysis: A Multimodal Approach (2012) and Analysing Popular Music (2010). He is the co-editor of two international peer reviewed journals, Social Semiotics and Journal of Language and Politics, and is associate editor of the online community SemiotiX. Lydia Polzer is a freelance magazine designer, journalist and photojournalist. She also presents lectures on magazine design, layout and production for journalism post- and undergraduates at Brunel University and has lectured at City University in the past. She's a winner of the UNESCO and The Independent World Press Freedom Award (2007) and winner of the public choice Deeper Perspective (UK) category of the International Photography Awards (2007). She regularly attends design meetings at a major publishing house and has up to date insights into the world of magazine and newspaper design. The visual presentation of news and feature content is part of her day-to-day working life and she will be able to add a first-hand practical dimension to the book.
Reviews
"An essential guide for students interested in today's challenging visual media landscape. This superb book presents the necessary tools to learn about the stages of production and packaging in visual media." - Shahira Fahmy, School of Journalism, University of Arizona, USA "A concise introduction to meanings made within all visual elements used to tell news and stories in today's converging media environment." - Louise Grayson, Creative Industries Faculty, Queensland University of Technology, Australia
Book Information
ISBN 9780230360211
Author David Machin
Format Paperback
Page Count 196
Imprint Red Globe Press
Publisher Bloomsbury Publishing PLC
Weight(grams) 236g