Virtuality has entered our lives making anything we desire possible. We are, as Gorillaz once sang, in an exciting age where 'the digital won't let [us] go...' Technology has revolutionized music, especially in the 21st century where the traditional rules and conventions of music creation, consumption, distribution, promotion, and performance have been erased and substituted with unthinkable and exciting methods in which absolutely anyone can explore, enjoy, and participate in creating and listening to music. Virtual Music explores the interactive relationship of sound, music, and image, and its users (creators/musicians/performers/audience/consumers). Areas involving the historical, technological, and creative practices of virtual music are surveyed including its connection with creators, musicians, performers, audience, and consumers. Shara Rambarran looks at the fascination and innovations surrounding virtual music, and illustrates key artists (such as Grace Jones, The Weeknd), creators (such as King Tubby, Kraftwerk, MadVillain, Danger Mouse), audiovisuals in video games and performances (such as Cuphead and Gorillaz), audiences, and consumers that contribute in making this musical experience a phenomenon. Whether it is interrogating the (un)realness of performers, modified identities of artists, technological manipulation of the Internet, music industry and music production, or accessible opportunities in creativity, the book offers a fresh understanding of virtual music and appeals to readers who have an interest in this digital revolution.

A survey of key areas related to digital music and the internet with a focus on how technology impacts the relationship between music and its listeners

About the Author
Shara Rambarran is Assistant Professor of Music at Bader International Study Centre, UK (Queen's University, Canada). Her research interests include musicology, remixology, digital technology, music industry, education, and law. She co-runs the Art of Record Production conferences, and is an editor on the Journal on the Art of Record Production and co-editor of The Oxford Handbook of Music and Virtuality (2016).

Reviews
Shara Rambarran has been developing an insightful criticism and analysis of digital music over many years, and it is exciting to read this collection of her ideas and arguments. She investigates the meaning of digital virtual music, its manifestation in remixes, video games and experimental transformations of material, and discusses its effect on artistic identity, creators and fans. This book is warmly recommended as a stimulating account of the ways in which music has been shaped by virtuality and digital technology. * Derek B. Scott, Professor of Critical Musicology, University of Leeds, UK, and editor of The Ashgate Research Companion to Popular Musicology *
In a concise, accessible, and yet critical and interdisciplinary approach, Shara Rambarran offers an essential inquiry into the historical, theoretical, technological, cultural, aesthetical and ethical aspects of music in the virtual age. This book is essential to anyone interested in the relationships between music, technology and other media. * Serge Lacasse, Professor, Universite Laval, Canada *
That wild, divisive moment-when folk and jazz 'went electric'-finds a worthy remix (and one equally explosive, equally epochal) in this vital study. Here, and traced deftly by Rambarran from its prehistories to its global present, music 'went virtual,' upending old paradigms of art, authenticity and authorship. Virtual Music surveys, brilliantly, how tomorrow comes today. * Benjamin Halligan, Director of the Doctoral College, University of Wolverhampton, UK *



Book Information
ISBN 9781501336379
Author Dr. Shara Rambarran
Format Paperback
Page Count 248
Imprint Bloomsbury Academic USA
Publisher Bloomsbury Publishing Plc
Weight(grams) 358g