The quest for successful products - along with a simple, effective, and predictable way to determine in advance which ones will be successful - is a major concern for nearly every company out there. Most firms use traditional financial projections to select the best products, and many are often frustrated by under-achievement, lower than expected profits, and sometimes outright failure. "Value Innovation Portfolio Management" presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optimal investment intensity - allowing businesses to find success more often with new products. This ground-breaking new method is backed up by numerous case studies and examples that demonstrate significantly improved results using customer value as the yard-stick for product development.Key FeaturesProvides senior executives the means to better evaluate portfolio decisions based on the alignment of their firm's product portfolios with the company vision and strategy, and explains why senior executive direct involvement is essential for creating successful portfoliosDetails the deficiencies of traditional financially based approaches to product portfolio management, discusses the root causes of new product disappointments and methods for eliminating themReveals how companies can find and exploit white space, or unfulfilled niches in the market, by shifting their focus to customer value as a top portfolio measureExplodes common conceptions of customer value and how to measure it, thus enabling linkage to lean, Six Sigma, and other process improvement programsIncludes comparative case studies and examples from companies such as BASF, DuPont, IBM, Clorox, and the Scotts Company to illustrate the merits of a customer value approach to new product portfoliosGuides VPs, Directors and Managers to a path of simpler and more effective product portfolio management and explains how best to communicate product plans to senior executives

Book Information
ISBN 9781932159578
Author Sheila Mello
Format Hardback
Page Count 280
Imprint J Ross Publishing
Publisher J Ross Publishing
Weight(grams) 517g