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Using Focus Groups: Theory, Methodology, Practice by Ivana Acocella 9781526445605
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Using Focus Groups: Theory, Methodology, Practice by Ivana Acocella 9781526445605

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Description

Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

 



Book Information
ISBN 9781526445605
Author Ivana Acocella
Format Hardback
Page Count 368
Imprint SAGE Publications Ltd
Publisher SAGE Publications Ltd
Weight(grams) 790g

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