Using Figurative Language presents results from a multidisciplinary decades-long study of figurative language that addresses the question, 'Why don't people just say what they mean?' This research empirically investigates goals speakers or writers have when speaking (writing) figuratively, and concomitantly, meaning effects wrought by figurative language usage. These 'pragmatic effects' arise from many kinds of figurative language including metaphors (e.g. 'This computer is a dinosaur'), verbal irony (e.g. 'Nice place you got here'), idioms (e.g. 'Bite the bullet'), proverbs (e.g. 'Don't put all your eggs in one basket') and others. Reviewed studies explore mechanisms - linguistic, psychological, social and others - underlying pragmatic effects, some traced to basic processes embedded in human sensory, perceptual, embodied, cognitive, social and schematic functioning. The book should interest readers, researchers and scholars in fields beyond psychology, linguistics and philosophy that share interests in figurative language - including language studies, communication, literary criticism, neuroscience, semiotics, rhetoric and anthropology.

Gathers decades of research on figurative language cognition to answer the question, 'Why don't people just say what they mean?'

About the Author
Herbert L. Colston is Professor and Chair of Linguistics at the University of Alberta. Previously, he was a Professor of Psychology at the University of Wisconsin, Parkside. Dr Colston has published widely and edited several books including Figurative Language Comprehension: Social and Cultural Influences and Irony in Language and Thought: A Cognitive Science Reader (with Raymond W. Gibbs, Jr, 2007). He co-authored Interpreting Figurative Meaning (Cambridge, 2012) with Raymond Gibbs.

Reviews
'The major goal of this book is to provide answers to the fundamental question, 'Why does figurative language even exist?'. Colston efficiently achieves this goal. This book, a monograph which summarizes his earlier publications on figurative language since the 1990s, has several strong points. ... this book is a valuable contribution to figurative language research. It contributes insights in both theoretical and practical aspects of figurative language use and comprehension ...' Weiwei Zhang, Linguist List (www.Linguistlist.org)
'An honourable credo towards the study of figurative language.' Gunter Schmale, Lexis



Book Information
ISBN 9781107513488
Author Herbert L. Colston
Format Paperback
Page Count 282
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 400g
Dimensions(mm) 155mm * 230mm * 15mm