Anyone can design a memorable and valuable experience for customers with the tools and models available in Phil Mershon's Unforgettable: The Art and Science of Creating Memorable Experiences.

With today's attention economy being filled with social media alerts, overstimulating digital content, and mega entertainment, many event organizers struggle to create events that keep attendees engaged. As a result, attendees often leave feeling bored, uninspired, unchanged-and sometimes even critical of the event experience. Unforgettable: The Art and Science of Creating Memorable Experiences equips event organizers to create memorable, life-changing experiences by minimizing five common negative forces and uniquely crafting meaningful moments for each audience served.

Leaning into his broad experience with churches, corporations, non-profits-and mostly recently with Social Media Examiner-Phil Mershon shares an inspirational model that reveals how his events regularly get reviews like "Best Conference Ever." Using the metaphor of baking bread, Phil shows event planners and event owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable. Unforgettable provides special focus on the ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers take for granted.

• Target entrepreneurs, church leaders, event organizers and executives looking to avoid common issues as they create engaging and memorable events
• Grow email list
• Post regular to Twitter (7.5K+ followers), LinkedIn (5.3K+ followers), Facebook (4K+ followers), and Instagram
• Speak as a guest on podcasts and YouTube channels
• Host launch events and signings online and in person
• Speak at conferences and churches
• Leverage relationships with marketing and social media professionals building toward book launch
• Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews

About the Author
Phil Mershon is director of experience for Social Media Examiner; for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, as well as non-profits, schools, and churches. He is also a jazz saxophonist, pickleball enthusiast, and a songwriter. Phil lives in Wichita, Kansas with his wife, Audrey, and their three adult children and their standard poodle, Millie the Therapy Dog.

Reviews

"Unforgettable is everything you didn't know you needed. Whether you're looking to level up your next Meet Up or planning a multi-day global conference, Phil's book will take you through every important step in event planning, and living up to its own name."-Miri Rodriguez, senior storyteller at Microsoft

"In Unforgettable, Phil Mershon weaves a timeless collection of insights. You'll be challenged to understand the culture of your events for long-term sustainable success that will impact attendees for life."-Andy Paschke, Assistant Managing Director of Sales, Hilton Worldwide Sales

"This is the book I've been waiting for! Phil Mershon has finally bottled his genius insights with entertaining stories and metaphors. This book is a godsend. It is exactly what I need to plan my next Unforgettable experience."-Sigrun Gudjonsdottir, bestselling author of Kickstart Your Online Business, business coach, TEDx speaker

Unforgettable shares the secret recipe to turning a mundane event into a moment that can last a lifetime. This is the future of business and the blueprint of what it takes to stand out in today's noisy world."-Jesse Cole, owner of the Savannah Bananas

"Anyone can host an event, but only the greats know how to create a memorable experience. In Unforgettable, Phil Mershon generously shares everything you need to know about how to create experiences that change how people feel, think, and act. This is the book we've been waiting for. Highly recommended."-Michael Port, New York Times bestselling author of Steal the Show

"Finally, Phil Mershon-in his book Unforgettable-has provided a way to create that recipe for me and thousands of event organizers and creators. Now my team can create unforgettable experiences whether I'm there or not. So can you!"-JJ Virgin, New York Times bestselling author of The Virgin Diet, Founder, Mindshare Summit

"As a data scientist, I believe in creating consistent processes. As a chef, I love to make delicious meals. Unforgettable brings science and art together to show how to consistently design impactful events. Study it. Devour it."-Dennis Yu, bestselling author of The Definitive Guide to TikTok Advertising

"There is only one thing marketers agree on: You must be different. Stand out. When it comes to events, Phil Mershon is the wizard. Consider this book your go-to guide for event success!"-Mark Schaefer, author of Marketing Rebellion

"Of the more than 1,000 events I've attended, I remember those planned by Phil Mershon the most. Do not plan an event without reading this brilliant book!"-Jay Baer, Hall of Fame keynote speaker and coauthor of Talk Triggers

"Phil teaches how to create unforgettable events resulting in powerful memories for guests and for the team."-Lee Richter, CEO & founder Global Leaders Collective

"Walt Disney understood more than anyone the power of experiences. Phil does a remarkable job of giving us tangible tips we can use to turn our events into immersive and Unforgettable experiences!"-Duncan Wardle, founder iD8 Studios

"I have been to a lot of events in my time, but I've never seen anything come together like those planned by Phil Mershon. His new book is a must-read for any person looking to make their next big impression! Run, don't walk to read this book, it is Unforgettable."-Bryan Kramer TEDTalk Speaker, CEO, Author of Human-to-Human: H2H

Book Information
ISBN 9781636981017
Author Phil Mershon
Format Paperback
Page Count 256
Imprint Morgan James Publishing llc
Publisher Morgan James Publishing llc