A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.

This book provides an accessible introduction to the Korean Wave-the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years-providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies-from television dramas, film, and K-pop to online games, and webtoons-and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement.

This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

About the Author

Dal Yong Jin is a Distinguished Professor at Simon Fraser University and a Global Professor in the School of Media & Communication at Korea University. Jin's primary research and teaching interests are on digital platforms and games, globalization and media, transnational cultural studies, and the political economy of media and culture. Jin has published numerous books, journal articles, and book chapters. His books include Korea's Online Gaming Empire (2010), Digital Platforms, Imperialism and Political Culture (2015), New Korean Wave: Transnational Cultural Power in the Age of Social Media (2016), Smartland Korea: Mobile Communication, Culture and Society (2017), and Artificial Intelligence in Cultural Production: Critical Perspectives on Digital Platforms (2021).

Book Information
ISBN 9781032492957
Author Dal Yong Jin
Format Paperback
Page Count 282
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 420g