Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.

• examines the relationship between media and audiences by one of the world's leading media scholars
• provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
• charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
• concludes with additional insights into the future of media reception in a global age

About the Author
Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.

Reviews
"I admire Wilson's synthetic approach to audience study and the attention he gives to the burgeoning field of cell phones, computer screens, and video games since in the past most audience study material has been focused on film and television." (PsycCRITIQUES, March 2009)

"As a pioneering study of phenomenological media analysis ... Wilson's book serves as a useful introduction to this emerging field of research, as well as offering a brief and scathing overview of the wider context of audience studies in which his work is situated. As such, the book will be of interest to scholars from a wide variety of fields and disciplines." (M/C Reviews, February 2009)

Book Information
ISBN 9781405155670
Author Tony Wilson
Format Paperback
Page Count 232
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 345g
Dimensions(mm) 230mm * 153mm * 13mm