Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

Book Information
ISBN 9781405155663
Author Tony Wilson
Format Hardback
Page Count 232
Imprint Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher John Wiley and Sons Ltd
Weight(grams) 484g