Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.

Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.

About the Author
Kevin Williams is Professor of Media and Communication Studies at Swansea University. His publications include Get Me a Murder a Day! A History of Mass Communication in Britain (1998) and Shadows and Substance: The Development of a Media Policy for Wales (1997).

Reviews
Excellent broad range covering the key areas of debate M Macher, Cambridge Regional College



Book Information
ISBN 9780340719046
Author Kevin Williams
Format Paperback
Page Count 272
Imprint Hodder Arnold
Publisher Bloomsbury Publishing PLC
Weight(grams) 468g
Dimensions(mm) 236mm * 156mm * 13mm