Description
Championing an interdisciplinary approach, Understanding Collaborative Consumption follows a detailed framework to dissect its role within the sharing economy. Setting out a schema for understanding collaborative consumption and its paradoxes, it analyses the role of the consumer and provides an exploration of grassroots and community efforts. Contributors discuss platformed and branded efforts to extend the reciprocity based market, and conclude with an appraisal of negative externalities and emerging trends.
Providing an in-depth examination of a sector that has in recent years rapidly grown in scope and breadth, this book will be a crucial read for academics and researchers of business management, marketing and sociology. It will also prove valuable to students and scholars interested in economic entrepreneurship, branding and the sharing economy.
About the Author
Edited by Pia A. Albinsson, Beroth Professor of Marketing, Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, US, B. Yasanthi Perera, Assistant Professor, Department of Organizational Behaviour, Human Resources, Entrepreneurship, and Ethics, Goodman School of Business, Brock University, Canada and Stephanie J. Lawson, Associate Professor, Marketing & Supply Chain Management, Walker College of Business, Appalachian State University, US
Reviews
'It bears repeating that without some form of sharing or collaborative consumption, the human species would very likely not have survived. Together with collaborative production, such as hunting and gathering, barn raising and harvesting, what we have here is the basic formula for human coexistence updated for modern times.' -- Russell Belk, York University, Canada
Book Information
ISBN 9781035307524
Author Pia A. Albinsson
Format Hardback
Page Count 256
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
