In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for 85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise--from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control.

About the Author
Arnold Kling is a teacher, scholar, and author. He holds a Ph.D. in economics from the Massachusetts Institute of Technology. He started his career as an economist with the Federal Reserve Board and later with Freddie Mac. In 1994, he founded Homefair.com, one of the first commercial sites on the World Wide Web. These days, Kling spends his time writing and volunteer teaching in high school. He lives in Silver Spring, Maryland.


Book Information
ISBN 9780738207742
Author Arnold Kling
Format Paperback
Page Count 272
Imprint Perseus Books
Publisher INGRAM PUBLISHER SERVICES US