In this book, Julien De Smedt investigates the realms of architecture and its future possibilities . (Un)Built JDS(A) is to be read from a professional pers pective, as an exploration of innovation and new forms of design urbanity. It is a didactic yet personal approach to urbanity matters . P rojects reali s ed by Julien De Smedt Architects form the basis of the featured content , covering all aspects in the makin g of architecture, with all financial implications , etc . of operating in the real world accounted for. Even if some of the investigations seem out of scale or even utopian, they all stem from actual commissions and share a genuine desire to address individ ual needs and topics , such as how to create more basic, low tech urban living qualities and activate spaces giving them more air, making them greener and provid ing more light and views. The selected projects aim at enhancing the divers e aspects of the prog ram me so that the resulting buildings each become more than a single entity driven by a single purpose.

*Advertizing in Frame magazine and Mark magazine *Promotion via Frame's website: frameweb.com (130,000 users per month) *Social media campaign via Frame's Facebook, Instagram, Google+ and Twitter *Digital newsletter announcing the book sent to 43,000 subscribers *Press release issued by email to thousands of press contacts *Promoted at many international design trade fairs *Banners on architecture and design related weblogs *Promotion of the book by JDS, and by Julien De Smedt during their appearance at worldwide events and conferences

About the Author
Julien De Smedt is an architect and engineer who began his career by working at Rem Koolhaas Architectural Bureau. Later he co-founded PLOT in 2001, before going on to found his own architecture firm in 2006. Julien De Smedt Architects is a multidisciplinary firm with offices in Brussels, Copenhagen and Shanghai. The team works on everything from large-scale planning to furniture following processes that involve intense research and analysis of practical and theoretical matters into the driving forces of design.


Book Information
ISBN 9789492311139
Author Julien De Smedt
Format Paperback
Page Count 256
Imprint Frame Publishers BV
Publisher Frame Publishers BV
Weight(grams) 1390g