Find and Network with the Right Professionals

You know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:

• Make online connections that are as strong as those made in person
• Use content marketing to build and promote your thought leadership profile
• Build trust with prospective clients by exploring similar interests and groups
• Develop a closing process that convert connections to clients
• Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines-even Google

As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
-Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
-Scott Keffer, bestselling author and founder of Double Your Affluent Clients (R)

Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3.1+ million readers/month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur's social networks (13+ million engaged)

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author Marketing

Advertising and promoted/sponsored posts on Facebook, Twitter, and LinkedIn

Advertising with Google AdWords and native using Outbrain

Email campaign to current subscribers and JV partners

Event promotion through webinars, speaking engagements, podcasts, interviews, etc.

Affiliate promotion and endorsement from Perry Marshall, Alex Mandossian (community of 250K+), Tom Beal, Hal Elrod, and more

About the Author
Ted Prodromou is a speaker, author, and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC, and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at tedprodromou.com.


Book Information
ISBN 9781599186405
Author Ted Prodromou
Format Paperback
Page Count 300
Imprint Entrepreneur Press
Publisher Entrepreneur Press