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Ultimate Book of Business Brands: Insights from the World′s 50 Greatest Brands by Stuart Crainer 9781841124391
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Ultimate Book of Business Brands: Insights from the World′s 50 Greatest Brands by Stuart Crainer 9781841124391

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Description

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

Book Information
ISBN 9781841124391
Author Stuart Crainer
Format Paperback
Page Count 246
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 402g

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