Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

How to use type effectively, what fonts to use, and how to get your message across are among the topics covered in this accessible and informative new edition of Basics Design: Typography. Covering screen-based as well as print media, the authors introduce the student to this essential component of design with lots of examples and practice exercises.

About the Author
Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .

Reviews
Typography is a thorough, well-organised and engaging book, which guides the reader through practical, contextual and theoretical issues and considerations associated with typographic design and use. The structure, content and format of the book lends itself perfectly as a core text for any Graphic Design degree. * Simon Harrison, Leeds College of Art, UK *
Beautiful examples! I like how the content is organized and presented... This is a good book for an intro typography course. * Robert Hankin, Bellevue University, USA *
Pitched at the right level of engagement and learning for intended audience. Very well resourced and comprehensive. Design looks fresh and inviting. * Manny Ling, University of Sunderland, UK *
Flipping through the pages, its design is dynamic, bold, attractive and enticing to read. * Safoura Rafeizadeh, Boston University, USA *



Book Information
ISBN 9781474225281
Author Paul Harris
Format Paperback
Page Count 200
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC
Weight(grams) 500g