Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we'd all like our letters, reports and other documents to look as good - and as readable - as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography - and, crucially, what doesn't. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

About the Author
Jim Williams began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.

Reviews
This book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. - SEATTLE POST INTELLIGENCER This book is pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. - BLOGCRITICS A solid addition to the field of introductory texts on the subject of typography. - I LOVE TYPOGRAPHY



Book Information
ISBN 9781858945675
Author Jim Williams
Format Paperback
Page Count 160
Imprint Merrell Publishers Ltd
Publisher Merrell Publishers Ltd