Description
Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms' intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles.
With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.
About the Author
Sandro Castaldo, Professor of Marketing, Bocconi University, Italy
Book Information
ISBN 9781845427610
Author Sandro Castaldo
Format Hardback
Page Count 320
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
