This book observes and analyzes transnational interactions of East Asian pop culture and current cultural practices, comparing them to the production and consumption of Western popular culture and providing a theoretical discussion regarding the specific paradigm of East Asian pop culture.

Drawing on innovative theoretical perspectives and grounded empirical research, an international team of authors consider the history of transnational flows within pop culture and then systematically address pop culture,digital technologies, and the media industry. Chapters cover the Hallyu-or Korean Wave-phenomenon, as well as Japanese and Chinese cultural industries. Throughout the book, the authors address the convergence of the once-separated practical, industrial, and business aspects of popular culture under the influence of digital culture. They further coherently synthesize a vast collection of research to examine the specific realities and practices of consumers that exist beyond regional boundaries, shared cultural identities, and historical constructs.

This book will be of interest to academic researchers, undergraduates, and graduate students of Asian media, media studies, communication studies, cultural studies, transcultural communication, or sociology.

About the Author

Seok-Kyeong Hong is professor in the Department of Communication at Seoul National University, Korea. She finished her PhD at University of Grenoble and was associate professor at the University of Bordeaux, France, between 2000 and 2013.

Dal Yong Jin is Distinguished Professor at Simon Fraser University, Canada. Following a career in journalism, Jin completed his PhD in the Institute of Communications Research at the University of Illinois in 2005.

Book Information
ISBN 9780367648992
Author Seok-Kyeong Hong
Format Paperback
Page Count 238
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 453g