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Tourism SMES, Service Quality and Destination Competitiveness by Eleri Jones

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9780851990118
MPN:
9780851990118
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Description

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.

Book Information
ISBN 9780851990118
Author Eleri Jones
Format Hardback
Page Count 400
Imprint CABI Publishing
Publisher CABI Publishing

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