Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.

About the Author
Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.

Reviews
Cases from around the world illustrate practices in tourism marketing and planning and destination branding and marketing. Some subjects explored include forging relationships with competitors, marketing sustainable tourism, internet-based marketing of ecotourism, and organizing festivals and events for destination marketing. The book contains b&w diagrams and summary charts. Its readership includes researchers and scholars, practitioners and consultants, and executives and managers working in tourism, travel, and destination management. -- Annotation (c)2018 * (protoview.com) *



Book Information
ISBN 9781787562929
Author Mark Anthony Camilleri
Format Hardback
Page Count 296
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 542g