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Tourism Marketing: A Strategic Approach by Nilanjan Ray 9781774636954
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Tourism Marketing: A Strategic Approach by Nilanjan Ray 9781774636954

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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Book Information
ISBN 9781774636954
Author Nilanjan Ray
Format Paperback
Page Count 330
Imprint Apple Academic Press Inc.
Publisher Apple Academic Press Inc.
Weight(grams) 152g

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