Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective.

Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research.

This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

About the Author

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Australia.

Vitor Braga is an Associate Professor at the School of Technology and Management of Felgueiras, Polytechnic of Porto, Portugal.

Jose Alvarez-Garcia is an Assistant Professor and Researcher at the University of Extremadura, Caceres, Spain.

Maria de la Cruz del Rio-Rama is an Assistant Professor and Researcher at the University of Vigo, Galicia, Spain.

Reviews

"This intelligently written book elaborates the technological, sustainability and creativity aspects of tourism innovations. It successfully balances the theoretical discussions with relevant practical examples from rural, coastal and heritage tourism, golf courses, historic gardens, sporting events and others. Alongside the enlightening empirical studies, the book incorporates thought-provoking conceptual chapters that deal with broader philosophical issues of tourism innovations. The variety of topics and accessible language make the book suitable for both researchers and practitioners." - Stanislav Ivanov, Professor and Vice Rector (Research), Varna University of Management, Bulgaria

"From fuelling innovation in tourism to future trends impacting the sector, this publication provides a rich vein of interesting exemplars and unique approaches to the study of the discipline. It is a very useful guide to unpacking the impact and opportunity of technology, sustainability and creativity based on recent cases in Tourism." - John Bustard, Lecturer in Digital Transformation, Ulster University, Northern Ireland

"Tourism Innovation: Technology, Sustainability and Creativity brings together eleven commentaries, contributing both individually and collectively to bridge a gap between our understanding of the creative process and its purposeful application (innovation). As the editors Vanessa Ratten, Vitor Braga, Jose Alvarez Garcia and Maria de la Cruz del Rio-Rama highlight, this combined body of work is both preparatory and illuminating for the tourism industry and for tourism studies scholars. It is preparatory for what Ratten et al. describe as the new imperative for profiting from creative ideas; it is illuminating because the influence of the dual aspects of technology and sustainability on innovative practice requires greater understanding. As contribution to analysis and understanding of the interrelation of technology, sustainability and creativity for tourism this a timely collection of work." - Dr Martin Robertson (FHEA), Associate Professor (International Festival and Event Management), The Business School, Edinburgh Napier University, Edinburgh, UK

"This well-written book is innovative as it links tourism innovation and sustainability by offering many interesting and up-to-date case studies. Sound empirical studies help researchers and students to better understand the mechanisms of innovation." - Mike Peters, University of Innsbruck / Department of Strategic Management, Marketing and Tourism, Austria

"In conclusion, Tourism Innovation - Technology, Sustainability and Creativity offers a global vision of innovation in the tourism sector and the questions that the theme raises in relation to sustainability and technology. The collected texts underline the need to account for the strategic and sustainable dimensions of tourism management in order to arrive at a coherent territorial economic development plan, and calls for more research on the interdependence between tourism and innovation." - review in Teoros - Journal of Tourism Research by Gwenaelle Oruezabala, Universite de Nantes

Book Information
ISBN 9780367077891
Author Vanessa Ratten
Format Paperback
Page Count 174
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 294g