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Tourism Behaviour: Travellers' Decisions and Actions by Roger March
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Tourism Behaviour: Travellers' Decisions and Actions by Roger March

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9781845935870
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9781845935870
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Description

Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Book Information
ISBN 9781845935870
Author Roger March
Format Paperback
Page Count 280
Imprint CABI Publishing
Publisher CABI Publishing

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