In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.

Tourism Agility in Times of Crisis and Uncertainty 2 explores, from a multidisciplinary perspective, tourism agility through the dimensions of attractiveness, marketing and sustainability. It begins by analyzing the agile attitude of the tourist as a consumer and deciphers a wide range of agile strategies and policies implemented by actors and territories: digital communication by Cote d'Azur destination management organizations, creativity in the French spa sector, integration of attractions and key locations in the Chaine des Puys and tourism enhancement in Hauts-de-France.

The book then analyzes sustainability as a central issue in tourism agility, whether we are talking about flexibly managing visitor flows to major natural heritage sites, characterizing local tourism, thinking about hypermobility or examining soft mobility.

About the Author

Sylvie Christofle is Senior Lecturer in Geography at the Universite Cote d'Azur and Deputy Scientific Director of the Institut du tourisme Cote d'Azur, France. Her work focuses on event tourism, MICE (Meeting Incentive Convention Event), territorial marketing, regenerative tourism and smart tourism territories.

Book Information
ISBN 9781786309952
Author Sylvie Christofle
Format Hardback
Page Count 256
Imprint ISTE Ltd and John Wiley & Sons Inc
Publisher ISTE Ltd and John Wiley & Sons Inc