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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights by Marc Helmold 9783030469870
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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights by Marc Helmold 9783030469870

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Description

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

Book Information
ISBN 9783030469870
Author Marc Helmold
Format Paperback
Page Count 191
Imprint Springer Nature Switzerland AG
Publisher Springer Nature Switzerland AG
Weight(grams) 155g

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