It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications. In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

About the Author
Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. Kristin L. Wood is Professor of Mechanical Engineering at the University of Texas at Austin

Reviews
"...the specific technological and conceptual findings of this text could help generate innovative and productive approaches to social organization, and education in particular. Tools for Innovation has particular value for those in business and industry, but also for practitioners in organization development and training. I would also strongly recommend this book for education administrators and policy makers."--As reviewed by Mike Bonner in PsycCRITIQUES



Book Information
ISBN 9780195381634
Author Arthur Markman
Format Hardback
Page Count 256
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 564g
Dimensions(mm) 155mm * 236mm * 23mm