What can today's corporate leaders learn from decisions of leaders who changed the course of world history? Jan Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, and one of the world's leading thinkers on global strategy and branding, is passionate about history, and his book offers important answers to that question. The author draws powerful lessons that today's leaders can apply in their own professional lives through his well-researched and carefully curated case studies of world leaders who changed history as a result of their actions while facing a particular dilemma. While readers will recognize Roosevelt, Washington, Mandela, Thatcher, Alexander the Great, and MLK, leaders who may be less known (Themistocles, Clovis, Peter, Fisher, de Gaulle, Nightingale, Campbell-Bannerman) provide equally valuable insights into how individuals make decisions based upon one of seven leadership styles and four personality classifications (hedgehog, fox, eagle, or ostrich). The author provides key chapter takeaways, leadership principles, and open-ended, reflective questions for readers, who will feel encouraged, enriched, and empowered as they see these great leaders struggle, face, and overcome daunting challenges and realize they can utilize the same tactics in their own lives. Dr. Steenkamp, the author of four books, has taught, consulted, given executive seminars on all continents. His work has been featured in Harvard Business Review, The Wall Street Journal, Financial Times, The Economist, The New York Times, Bloomberg Businessweek, and newspapers in Europe, China, India, and South Korea. He has been interviewed on television and radio in the U.S., Europe, South Africa, India and China.

About the Author
Jan-Benedict Steenkamp (Dr. honoris causa; PhD, MSc, BSc [all summa cum laude]) is C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina's Kenan-Flagler Business School. He is an Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, Chairman of the International Board of Experts at the Institute for Nation(al) Branding (Shanghai), and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). He is a member of the selection committee of the Spinoza Prize, nicknamed the Dutch Nobel Prize. He is co-founder and Executive Director of the Institute AiMark.


Book Information
ISBN 9781734324822
Author Jan-Benedict Steenkamp
Format Hardback
Page Count 200
Imprint Greenleaf Book Group LLC
Publisher Greenleaf Book Group LLC