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Time-aware Conversion Prediction For E-commerce by Xiaoling Wang 9789813224704
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Time-aware Conversion Prediction For E-commerce by Xiaoling Wang 9789813224704

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Description

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Book Information
ISBN 9789813224704
Author Xiaoling Wang
Format Hardback
Page Count 152
Imprint World Scientific Publishing Co Pte Ltd
Publisher World Scientific Publishing Co Pte Ltd

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