The Wall Street Journal bestseller!

Comes with free online companion course

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches readers how to:

• Launch a channel
• Create life-changing content
• Drive rapid view and subscriber growth
• Build a brand and increase engagement
• Improve searchability
• Monetize content and audience

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

About the Author

Derral Eves is a video marketing expert, coach, and speaker. He consults some of the biggest YouTubers in the world on audience development and data-driven strategies. He is the founder of VidSummit, an exclusive annual conference for video creators and marketers. He is executive producer of the highest grossing crowdfunded movie or TV project of all time.

Book Information
ISBN 9781119716020
Author Derral Eves
Format Hardback
Page Count 352
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 544g
Dimensions(mm) 234mm * 160mm * 38mm