Philip Green, retail's most colourful figure, is widely regarded as the finest retailer of his generation and one of the best business brains in the UK. He made his first million at 33, and now owns the Arcadia Group, running about an eighth of the UK clothing retail market. So how did a man who just fell into the industry by accident go on and build this business empire?

The Unauthorized Guide to Doing Business the Philip Green Way draws out the universal lessons from Philip Green's remarkable success and identifies 10 strategies for building a business empire that can be applied to any business or career:

1. Do it your way
2. Make the business run as efficiently as possible
3. Keep the customer satisfied
4. Whatever you do, don't break the supply chain
5. People matter - you can't run an empire without them
6. Spot the money-making opportunity
7. When the going gets tough - work harder!
8. Aim high and keep trying
9. Stay private but enjoy the publicity
10. Give something back

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Jamie Oliver; and Bill Gates.

About the Author

Liz Barclay writes for several monthly small business magazines and wrote a personal finance column for the News of the World. She has presented You & Yours on BBC Radio 4 for ten years as well as 'Call You & Yours' and Pick of the Week.
Liz's TV experience includes three series of The Small Business Programme and The Business Hour on BBC2 - programmes for people who run SMEs, drawing on the experiences of other SMEs. Liz Barclay's radio experience spans the airwaves in the UK with In Business on BBC Radio 4 covering weekly business issues and Work It Out for BBC Radio 5 Live on employment issues.
As a journalist Liz also writes on personal finance and small business including Moneywise, The Mail, The Express, News of the World and BBC News Online Business website.

Reviews
' Barclay, a self-confessed fan of the retail magnate, lists 10 secrets behind Green's enormous fortune.' (The Independant, August 2010).



Book Information
ISBN 9781907312366
Author Liz Barclay
Format Paperback
Page Count 172
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 227g
Dimensions(mm) 213mm * 135mm * 13mm