The Tipping Point: How Little Things Can Make a Difference by Malcolm Gladwell 9780316346627

Name: The Tipping Point: How Little Things Can Make a Difference by Malcolm Gladwell 9780316346627
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An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

Book Information
ISBN 9780316346627
Author Malcolm Gladwell
Format Paperback
Page Count 301
Imprint Back Bay Books
Publisher Little, Brown & Company

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