This thought-provoking book demonstrates how we can tackle challenges, ranging from energy conservation to economic and social innovation, using the global network - not just the Web and the Internet, but also the private domains of thousands of companies, government agencies, and institutions, all connected through thousands of different types of devices. As a response to cries that we need new technologies to help solve a myriad of problems today, author Sarah Sorensen points out that the best tool for enacting change already exists, lying literally at our fingertips. This vast global network is the one thing with the power to unite us all, but the role it might play is still a mystery to most people. With this book, Sorensen: illuminates that the idea that the sustainable network could serve as a connector, with examples of how it's already affecting change in different areas; illustrates how the network can magnify the effect of small changes and new ideas, and explores the role that different market and political forces will play in shaping their impact; offers suggestions on how the network can be improved to better address environmental, economic, and social conditions; and, provides insight and practical advice that individuals and businesses, large and small, can apply to their daily lives and operations. "The Sustainable Network" issues a call to action - a challenge to governments, markets, organizations, groups, and individuals to put the power of this growing network to work. If you agree that 'we are connected in ways we never thought possible', "The Sustainable Network" is required reading. Sarah Sorensen is the Senior Manager of Corporate Citizenship and Sustainability at Juniper Networks. She is also one of the founding members of the company's Green Taskforce, which is responsible for developing the company's 'green' strategy and acting as a catalyst for execution of that strategy across the company.

About the Author
Sarah Sorensen has spent eight years at Juniper Networks in a variety of product and corporate marketing roles. She created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. During her tenure, she managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.


Book Information
ISBN 9780596157036
Author Sarah Sorensen
Format Paperback
Page Count 364
Imprint O'Reilly Media
Publisher O'Reilly Media