Description
The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller.
About the Author
Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).
Book Information
ISBN 9781405126878
Author Susan Segal-Horn
Format Paperback
Page Count 568
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 943g
Dimensions(mm) 246mm * 173mm * 31mm
- New topics covered include corporate social responsibility, new technology, ethics, strategic alliances, corporate parenting, diversification, and chaos/complexity theory.
- Guides students through the literature with extensive editorial commentary.
- Provides an ideal accompaniment to any major strategy textbook.
- Also of interest to managers seeking to broaden their understanding of the strategic issues facing their organization.
About the Author
Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).
Book Information
ISBN 9781405126878
Author Susan Segal-Horn
Format Paperback
Page Count 568
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 943g
Dimensions(mm) 246mm * 173mm * 31mm
