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The Sports Event Management and Marketing Playbook Frank Supovitz 9781118244111
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The Sports Event Management and Marketing Playbook Frank Supovitz 9781118244111

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Description

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.



About the Author

Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.




Book Information
ISBN 9781118244111
Author Frank Supovitz
Format Hardback
Page Count 512
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 907g
Dimensions(mm) 239mm * 193mm * 25mm

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