The book introduces the concept of narrative intelligence-an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world.

About the Author

The Author

Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.

Reviews
Named one of the "Best Business Books of the Year" (2007) by Financial Times: "Leaders don't just execute strategy, they must inspire others to follow...This book explains how." (Financial Times, December 8, 2007)

"Denning cohesively links the importance of narrative intelligence and telling stories to leadership success." (Library Journal, December 2007)

"...if there's one person who knows more than anyone else about the power of business narrative it's...Steve Denning." (MyCustomer.com, Friday 7th December 2007)

"This book's lucid explanations, vivid examples and practical tips are essential reading..." (PublicNet.co.uk, Tuesday 4th December 2007)

"...an array of glowing testimonials from truly famous people. Definitely one for those interested in transformational change." (Strategic Communication Management, December 2007)

"...an educational and informative book that can be effortlessly read from cover to cover." (Inside Knowledge, September 2007)

Book Information
ISBN 9780787987893
Author Stephen Denning
Format Hardback
Page Count 304
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 499g
Dimensions(mm) 231mm * 158mm * 31mm