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The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney 9781538115305

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Description

The purpose of the Handbook of Media Management and Business is to connect research and industry practice. It provides a strategic guide for aspiring and current media professionals for solving media management issues in a convergent environment. It is a comprehensive one-stop reference in media management and business for upper-level undergraduates, graduate students, and industry practitioners. It is imperative for media students/professionals—regardless of specific interest—to understand how business is conducted in the ever-changing media industries as well as to be aware of management issues that drive the production and distribution of media content that entertains, informs, and persuades audiences. Thus, this book is relevant to anyone who works (and aspires to work) in any area of media business.



Book Information
ISBN 9781538115305
Author L. Meghan Mahoney
Format Hardback
Page Count 480
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 1052g

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