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The Rise of Marketing and Market Research by Hartmut Berghoff 9780230341067

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Description

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Book Information
ISBN 9780230341067
Author Hartmut Berghoff
Format Hardback
Page Count 312
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 535g

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