This timely book explores how generative artificial intelligence (GAI) is developing and diffusing, highlighting the diverse impacts this technology is likely to have on economies and societies. It also examines the effects on and the responses of industries where GAI has been the most pervasive.

Nir Kshetri's multidisciplinary investigation documents the key concepts and current state of GAI and analyzes its impact on individuals, markets, and nations. He identifies the drivers and obstacles for the wider adoption of GAI, such as governance, cybersecurity and privacy issues, deriving insights from successful GAI implementations, such as ChatGPT and other large language models. Kshetri goes on to offer recommendations for the best practices to yield benefits for both individuals and organizations, outlining the broad impact of GAI across diverse sectors and discussing its implications for policy and business strategies. The book underscores the transformative potential of GAI while addressing ethical, environmental, and labor-related challenges in its implementation.

The Rise of Generative Artificial Intelligence is an indispensable tool for students and researchers across business, economics, finance, management, innovation and technology. It will also be an important reference for advisors and policymakers in the sectors affected by GAI, such as the academic, e-commerce and finance industries.

About the Author
Nir Kshetri, Professor of Management, Department of Management, University of North Carolina at Greensboro, US

Reviews
'You need to know more about generative AI. Fortunately this book has everything you need in that regard--not only how the technology works, but also how it will transform key industries and functions. It's an amazing guide to an amazing new technology.' -- Thomas H. Davenport, Babson College, and MIT, USA; Author of All In on AI and The AI Advantage
'Nir Kshetri's book is a timely, insightful exploration of generative AI's transformative power. Well-written and indispensable, it covers foundational concepts, industry impacts, governance, and ethical issues, making it a must-read for anyone seeking to understand and leverage AI advancements responsibly. An essential read for researchers, professionals and enthusiasts alike.' -- Yogesh K. Dwivedi, Swansea University, UK



Book Information
ISBN 9781035346738
Author Nir Kshetri
Format Hardback
Page Count 350
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd