'Scientists labelled fat the enemy ...they were wrong.' Time magazine We've been told for years that eating fat is bad for us, that it is a primary cause of high blood pressure, heart disease and obesity. The Real Meal Revolution debunks this lie and shows us the way back to restored health through eating what human beings are meant to eat. This book will radically transform your life by showing you clearly, and easily, how to take control of not just your weight, but your overall health, too - through what you eat. And you can eat meat, seafood, eggs, cheese, butter, nuts ...often the first things to be prohibited or severely restricted on most diets. This is Banting, or Low-Carb, High-Fat (LCHF) eating, for a new generation, solidly underpinned by years of scientific research and by now incontrovertible evidence. This extraordinary book, already a phenomenal bestseller, overturns the conventional dietary wisdom of recent decades that placed carbohydrates at the base of the supposedly healthy-eating pyramid and that has led directly to a worldwide epidemic of obesity and diabetes. Both a startling revelation, and as old as humanity itself, it offers a truly revolutionary approach to healthy eating that explodes the myth, among others, that cholesterol is bad for us. This is emphatically not just another unsustainable, quick-fix diet or a fad waiting to be forgotten, but a long-delayed return to the way human beings are supposed to eat.

*Nationwide publicity coverage *Case studies *Featured recipes *Competitions

About the Author
PROFESSOR TIM NOAKES (the Scientist) is a widely respected Professor of Exercise and Sports Science at the University of Cape Town. He has run more than 70 marathons and ultra-marathons and is the author of the books The Lore of Running, Challenging Beliefs and Waterlogged. After publishing his latest book, Tim entered the dietary sphere, challenging the science behind obesity, coronary heart disease and heart attacks. Subsequently he has dedicated his life to opening people's eyes to the myth of low-fat eating and the nutritional and environmental crisis it has led us to. In this book, Tim unleashes the science behind the research and studies he has been conducting since the inception of this 'bee in his bonnet'. JONNO PROUDFOOT is the CEO of Real Meal Revolution and bestselling author of The Real Meal Revolution, Super Food for Superchildren and The Real Meal Revolution 2.0, total sales of which exceed 400,000 copies. Jonno spent his early career as professional chef, cooking in top-rated restaurants. He then moved to marketing fine wine and managing big catering, while completing a degree in Accounting Sciences. A sport lover, Jonno loves competing in extreme triathlons, runs and swims. In 2014, he and his friend Thane Williams set a world record by swimming 459km from Mozambique to Madagascar, and in the process raised over a million rands for surgery for children born with cleft lips. One of the core concepts enshrined in Jonno's DNA is 'Always Improving' - the idea of continually setting new goals and achieving them. Jonno lives by this and has never been shy of a challenge. As founder and CEO of Real Meal Revolution, an online healthy eating support company, it is Jonno's goal to change the lives of more 100 million people by 28th February 2025. Having spent her early years in and out of ICU units, suffering from chronic illness, and her 20s battling an ever-escalating list of ailments, Creed found herself on dozens of medications, seeing innumerable doctors and specialists, and undergoing endless tests and thirteen sinus operations. After decades of searching for a stable sense of medical wellbeing, it wasn't until Dr Robbie Simons gave Creed back her health and her life that she decided to study the subject further. She went on to achieve a postgraduate diploma in Clinical Nutrition and later studied Functional Medicine. Sally-Ann Creed is the author of nine books, including the bestselling Let Food Be Your Medicine, which is still viewed as a classic today.


Book Information
ISBN 9781472135698
Author Professor Tim Noakes
Format Paperback
Page Count 304
Imprint Robinson
Publisher Little, Brown Book Group
Weight(grams) 1052g
Dimensions(mm) 262mm * 204mm * 24mm