When Joe McNally moved to New York City in 1976, his first job was at the Daily News as a copyboy, the wretched dog of the newsroom. He was earning the lowest pay grade possible and living in a cheap hotel in Manhattan. Life was not glamorous. But with a fierce drive, an eye for a picture, and a willingness to take (almost) any assignment that came his way, Joe stepped out onto the always precarious tightrope of the freelance photographer and never looked back. Fast forward 40 years, and his work has included assignments and stories for National Geographic, Time, LIFE, Sports Illustrated, and more. He has travelled for assignments to nearly 70 countries and received dozens of awards for his photography. In The Real Deal, Joe tells us how it all started, and candidly shares stories, lessons, and insights he has collected along the way. This is not a dedicated how-to book about where to put the light, though there is certainly instructional information to be gleaned here. This is also not a navel-gazing look back at the good old days, because those never really existed anyway. Instead, The Real Deal is simply a collection of candid field notes some short, some quite long gathered over time that, together, become an intimate look behind the scenes at a photographer who has pretty much seen and done it all. Though the photography industry bears little resemblance to the industry just 10 years ago (much less 40 years ago), what it really takes to become a successful photographer the character traits, the fundamental lessons, the ability to adapt, and then adapt again remains the same. Joe writes about everything from the crucial ability to know how to use (and make!) window light to the importance of creating long-term relationships built on trust; from lessons learned after a day in the field to the need to follow your imagination wherever it takes you; from the random and lucky moments that propel one s career to the wonders and pitfalls of today s camera technology. For every mention of f-stops and shutter speeds, there is equal discussion about the importance of access, the occasional moment of hubris, and the idea of becoming iconic. Before Joe was a celebrated and award-winning photographer, before he was a well-respected educator and author of multiple bestselling books, he was just Joe, hustling every day, from one assignment to the next, piecing together a portfolio, a skill set, a reputation, a career. He imagined a life and then took pictures of it. Here are a few frames.

About the Author
Joe McNally is an internationally acclaimed, award-winning photographer and filmmaker whose prolific career includes assignments in 70 countries. McNally won the first Alfred Eisenstaedt Award for Journalistic Impact for a LIFE coverage titled, The Panorama of War. McNally has been honored numerous times by Communication Arts, PDN, Graphis, American Photo, POY, and The World Press Photo Foundation. McNally is masterful at lighting and is known for his large-scale production work, in addition to his vast storytelling experience which stems from assignment work for legendary publications such as LIFE and National Geographic. His wide range of commercial and assignment work is regularly cited in social media surveys as sources of inspiration and industry leadership.


Book Information
ISBN 9781681988016
Author Joe McNally
Format Hardback
Page Count 288
Imprint Rocky Nook
Publisher Rocky Nook