Description
An illustrated guide to the editorial, design, production, sales and marketing departments that take an idea from writer to reader - using international examples and insider interviews to offer unique insight into the book publishing industry.
About the Author
Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture at University College London for six years. Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.
Reviews
This third edition of The Publishing Business does an excellent job of updating what was already a valuable learning resource. With its helpful layout and structure, this is a thoroughly contemporary publishing textbook and a perfect introduction for anybody wanting to learn about and engage with this dynamic creative industry. * Dr David Barker, Senior Lecturer in Publishing, University of Derby, UK *
The most recent edition of The Publishing Business integrates valuable updates for new students, including information on social media developments, ethical issues surrounding access to book culture, and insights into newly created positions in the publishing industry. This text continues to be an important teaching resource for publishing studies courses. -- Dr Solveig C. Robinson, Director, Publishing & Printing Arts Program, Pacific Lutheran University, Washington, USA
[Praise for the previous editions] Provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry. -- Sally Hughes, Oxford Brookes University, UK
Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals. -- Penelope Woolf, Editorial Director, Oxford University Press, UK
I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat! -- Brenda Stones, City University, London
The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be. -- Prof Alistair McCleery, Edinburgh Napier University
A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing. -- Blog of the School of Bookstore
Book Information
ISBN 9781350259386
Author Kelvin Smith
Format Paperback
Page Count 256
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC